Clients

A new client is a wonderful thing, and we’d like to welcome three of them to the Child’s Play Team:

Music Together is an internationally recognized early childhood music program for children from birth through age 7 and the adults who love them. The company pioneered the concept of a research-based, developmentally appropriate early childhood music curriculum that strongly emphasizes and facilitates adult involvement. Based in Princeton, NJ, Music Together has locations in more than 2000 communities around the globe. Child’s Play Communications will position Music Together as a thought leader in music education and create further awareness of the value of its brand, through an extensive traditional media and social media campaign.

 Fairy Tales Hair Care is the U.S. leader in all-natural lice prevention products for children.  Headquartered in Passaic, NJ, the company produces a best-selling line of organic Rosemary Repel hair care products, and a wide range of natural products for bed bugs and mosquitoes.  The brand is available in over 7,000 salons, specialty stores and pharmacies across the U.S. Child’s Play will be responsible for launching the company’s new products and expanding awareness of its existing lines, through traditional and social media outreach.

My Twinn is the leading creator of one-of-a-kind personalized dolls since 1993.  Designed to look like children ages 3-12, handcrafted My Twinn dolls are cuddly companions today and cherished keepsakes in the years to come.  My Twinn is headquartered in Chatham, VA. Child’s Play will spread word about the brand and introduce new products, through both traditional and social media programs.

Here at Child’s Play, we were delighted to recently announce the winners of the first Mega Bloks Moms contest, sponsored by our client MEGA Brands, a trusted family of leading global brands in construction toys, games and puzzles, arts & crafts and stationary. Together, we invited mom bloggers to tell why they would make the best choice to contribute to the Mega Bloks Family Club, a brand new MEGA Brands blog and online community.  We received hundreds of applications, from highly qualified bloggers around the country — and I’d like to thank them all here for their submissions.  There was room for only 5 winners, however,  and it was, indeed, a tough choice. After a careful review, the following moms were chosen:

Yakini Etheridge, Prissy Mommy

Candice Broom, Mom Most Traveled

Allison Butt,  Alli N Son

Linsey Knerl, Lille Punkin

Sheena Tatum, Sophistishe

The moms will be featured on the Family Club web site, for which they will write two-three posts per month. The site will also include a link to their indiviudal blogs as well as a their bios.

Can’t wait to see what they have to say!



I love a good idea — especially one that combines convenience with the opportunity for moms to earn money! And so I am delighted to announce that Child’s Play Communications is now representing StorkBrokers.com, a new service that offers a simple solution for moms and dads looking to de-clutter their living spaces and make extra money from home.

The website helps parents find new value in their child’s old and unusued items by providing instant access to a marketplace of previously owned children’s goods. For those who choose to sell on the site, it means additional income. For those who buy, it saves money. StorkBrokers saves times on both ends, and also gives green-minded parents a way to recycle.

At Child’s Play, we’ll be providing traditional media relations as well as social media support.

Welcome, StorkBrokers!

We are delighted to announce the launch of the first Mega Bloks Mom contest, sponsored by our client,  MEGA Brands, a trusted family of leading global brands in construction toys, games and puzzles, arts & crafts and stationary.

MEGA Brands is looking for five – count em’ five – Mega Bloks Mom personalities to contribute to the Mega Bloks Family Club, a brand new MEGA Brands blog and online community.

If selected, each Mega Bloks Mom blogger will receive compensation, along with free MEGA Brands products.

Not a bad combo, if I do say so myself…

For requirements and application, please visit here. The deadline: March 1!

And don’t forget to sign up here for the new Mega Bloks Family Club , while you’re at it (whether you enter the contest or not). Why? The free membership includes:

·        A printable coupon for $5 off any $30 or more Mega Bloks purchase

·        Other exclusive offers, contests, sweepstakes and promotions on Mega Bloks toys

·        Information on new Mega Bloks toys for kids ages 1 to 6

·        An educational and informative blog by the winners of the Mega Bloks Mom search, with product reviews, photos and more

·        A free email newsletter with great new building ideas, toys for children ages 1 and up, and other information helpful to moms.

Hope to see you in the Mega Bloks Family Club — and as a Mega Bloks Mom!

On August 5th, Child’s Play Communications is hosting Dinner’s On Us. Like our past social media events, the dinner, scheduled to take place in NYC the evening before BlogHer, is designed to be an intimate gathering of leading bloggers and a select list of top sponsors, which this year include Nickelodeon, Cuisinart, Baby Boom, Cold Stone Creamery, K’NEX, Hershey’s/Kraft, Giddy Up, Backyard Safari Outfitters/Zillionz, California Strawberry Commission and Toyota.

Most importantly, at Dinner’s On Us we are presenting the first annual Bloganthropy Awards, to recognize those who have used social media to help a worthy cause. The event will also feature drinks on the rooftop at a location convenient to BlogHer as well as a lovely meal.

SPACE IS LIMITED. If you have received an invitation and have not yet RSVPd, please do so now. If you have not received an invitation and would like to be on our waiting list, please send your name, the name of your blog and your contact information to childsplay@childsplaypr.com.

Dinner’s On Us will be a very special event, and we look forward to seeing you there!

On August 5th — the evening before BlogHer 2010 begins– Child’s Play Communications will host a more intimate gathering, Dinner’s On Us, where 100 leading mom bloggers and 10 sponsors can easily network and learn about what each has to offer the other. As an added attraction, the event will also feature the first annual Bloganthropy Awards, designed to recognize bloggers who have used social media to support good causes.

This will be Child’s Play Communications’ fourth major mom-blogger event. (Click here for information on our last one, the LA Bloggers Brunch.) The agency will treat blogger guests to an elegant and authentic NYC night out–drinks, with a view, on the terrace of a lovely location, followed by a great dinner buffet, the awards presentation and the opportunity to connect with fabulous sponsors interested in creating relationships. Sponsors to date include Nickelodeon, Toyota, Cuisinart, Giddy Up, K’NEX, Baby Boom, Hershey’s/Kraft, Backyard Safari Outfitters/Zillionz,  The California Strawberry Commission and Cold Stone Creamery.

Companies: For additional information,  contact Julie Livingston, (212) 488-2060 X 12, jl@childsplaypr.com.

Bloggers: We have a few spots left for guests. Because we want to give exposure to our sponsors, we are inviting moms who do product reviews to attend. If that describes you and you’re interested, please forward your name, blog name and contact information to childsplay@childsplaypr.com.

Dinner’s On Us will be a unique and exciting event. We look forward to seeing you there!