Last week, I had the opportunity to moderate a panel at Toy Fair titled, Connecting With Moms In Social Media — Blogs, Twitter and Facebook, featuring representatives from toy companies K’NEX and Hidden City Games, and mom bloggers. In a previous post, I offered a summary of the marketers’ point of view. Today I’d like to [...]
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This week marked the 107th American International Toy Fair, a major industry event held in New York City. I had the opportunity to moderate a panel there titled, Connecting With Moms In Social Media — Blogs, Twitter and Facebook, featuring toy companies and mom bloggers. A special thanks up front to Brett Klisch of bellybuds [...] Late last month, I was invited to the Meredith Parents Network presentation of its recent study, What Moms Want. Meredith’s Parents magazine is a Child’s Play Communications client; we have represented its toy line for some time. The research turned up some interesting facts, and I’d like to share some of the key findigs here: 62% [...] At least it wasn’t targeted at mommy bloggers… There was an article in yesterday’s PR Newser – an online newsletter for the public relations industry — that excoriated Ann Taylor LOFT, the fashion company, for “paying” bloggers to run a post, calling it an “obvious infringement” of the new FTC guidelines. The company sent this event invitation [...] According to a Forrester Research study released on Tuesday, one in every three online Americans is a “conversationalist” — an individual who updates his or her status on a social networking site such as Facebook or Twitter at least once a week. Fifty six percent of these conversationalists are women, with household incomes slightly above average, and [...] What to do and what not to do when marketing to women was a popular subject last week, with major posts on the subject appearing, among other places, on Mashable. Among the many points made, there were a few that I thought were particularly worth repeating: From 10 Musts for Marketing to Women on Facebook: “Create [...] Dads are responsible for all the tech purchases in the family, right? No way. A survey of more than 1,000 moms and expectant moms released Friday by BabyCenter shows the significant role moms play in making home technology decisions. According to the study, while men respond to specific features when shopping for technology, it’s the practical side of [...] Another year has come and gone, and once again there is much for us to be thankful for. It’s been an exhilarating time here at Child’s Play Communications and we want to express our gratitude to our clients, business associates, the media and the mom community for your continued support. As we enter our 22nd year [...] Zhu Zhu Pets, the robotic hamster toys that have been getting much attention in social media, have now been found to be unsafe, according to GoodGuide, an organization that, per its Web site, “provides the world’s largest and most reliable source of information on the health, environmental, and social impacts of the products in your home.” The group [...] After all the sturm and drang initially surrounding the threat of FTC guidelines for bloggers, the sentiment on the day before they are scheduled to go into effect seems to be: “no big deal.” Bloggers worth their weight long ago began posting disclosure policies, some in anticipation of Dec. 1, others even before. At Child’s Play Communications, [...] |
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