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Late last month, I was invited to the Meredith Parents Network presentation of its recent study, What Moms Want. Meredith’s Parents magazine is a Child’s Play Communications client; we have represented its toy line for some time. The research turned up some interesting facts, and I’d like to share some of the key findigs here: 62% [...] No surprise: Blogs, Twitter and Facebook are increasingly popular with moms, as they share experiences and information on all kinds of subjects. According to a recent Retail Advertising and Marketing Association (RAMA) survey conducted by BIGresearch, women with children at home are more likely to use Facebook (60.3%), MySpace (42.4%) and Twitter (16.5%) than average adults (50.2%, [...] What to do and what not to do when marketing to women was a popular subject last week, with major posts on the subject appearing, among other places, on Mashable. Among the many points made, there were a few that I thought were particularly worth repeating: From 10 Musts for Marketing to Women on Facebook: “Create [...] In the next few months, there will be more women in the workforce than men – surely a cause for celebration for those who believe in equal opportunities for the sexes. Or is it? According to a Pew Research Center study conducted last spring, 19% percent of Americans – nearly a fifth of the entire population — [...] Holidays make me ambitious. It’s true: I have so little down time during the rest of the year, I can’t think beyond what absolutely needs to be done, right now, this instant, to make sure we’re on top of things for our clients. When I take a few days off, I actually have time to [...] Millennial Mom 101, a new study by Mr Youth and RepNation Media, compares moms’ and college students’ use of social media and finds that the two groups are similar in 4 key ways: They multitask with multiple technologies. Both groups view technology as a way to easily integrate all the different aspects of their lives. Moms see technology as a [...] A U.S. Census report, released today, indicated that nearly one-quarter of all married-couple families in the U.S. had a stay-at-home mom (SAHM) in 2007. The 5.6 million women who said they stayed home to care for children and family while their husband worked full time were younger and more likely to be Hispanic and foreign-born than other [...] No, this is not about politics or where you stand on health care. This is about the power of moms — cape wearing, high flying “super moms” to be exact. Using the group nom de plume SuperMom Healthcare Truth Squad, an undertaking spearheaded by MomsRising.org, mothers nationwide are taking to the streets to, according to a [...] So much for tradition. Moms in several cities across the country are up in arms against that bell ringing, jingle playing, fat dealing summer staple known as the ice cream man. Yes, that guy in the truck or behind the cart who is everywhere your kids are — typically next to and even sometimes inside the playground. That [...] Interesting opinion piece in Wednesday’s USA Today. The author, Laura Vanderkam, maintained that princess culture — all that exposure to Disney princesses over time — has contributed to creating a generation of girls and young women who believe that if they are charming and patient enough, their prince will come to rescue them from economic woes. [...] |
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