Daddy Power!
Much as moms might like to think that they’ve cornered the market on blogging, especially when it comes to their kids, the fact is that dad bloggers are out in force — so much so that, more than a year ago, Child’s Play Communications launched a Digital Dads program to complement our Team Mom and Web Mom blogger networks.
As an extension of that focus, from today through Saturday Child’s Play is participating in the Modern Media Man (M3) Summit in Atlanta, a new conference designed specifically for men — especially dads — who blog.
According to the conference Web site “This is the best opportunity of the year for men and daddy bloggers, whether they’re stay at home dads, work at home dads, business professionals, the lone entrepreneur, marketer, advertiser and public relations professional to gather in one spot and plot a new course toward progress.”
Child’s Play is sponsoring the event for two of our clients: Toy State, which makes great ”lights and sounds” licensed cars, trucks and other vehicles, including Road Rippers remote control models, for kids, and Shred Sled, manufacturer of the Shox Scooter and the Shred Sled caster board — all products we thought were particularly great for dads and kids to enjoy together.
Why are today’s dads blogging about family life? The current unemployment level is one factor, as we’ve noted in other posts: More dads are at home because they are out of work, and as a result they are getting more hands-on in day-to-day parenting. Others simply take a more involved role in parenting than did men of other generations. In any case, many of them are blogging about it, in part as a way to network with other dads in similar scenarios.
Marketers, are you interested in reaching dads this holiday season? Let us know, and we’ll put you in touch with our network.
Moms, does your husband/significant other blog about being a dad? Why — and how do you feel about it?
