Consumers will cut their spending for the 2009 back-to-school season, but not as much as in 2008, according to a recent NPD Group study. There was a 5% drop in those who said they don’t plan to shop for the season (77%) compared to the same time last year.
Most will buy school supplies, followed by apparel, footwear and electronics. 79% will buy a product because of its value, 45% because “it’s required.” 82% will shop at an office supply store, 42% at mass merchant/discount stores, 29% at chain stores and 20% at department stores.
What are your back-to-school shopping plans this year?
