According to a 2010 survey conducted by Child’s Play Communications with The NPD Group, 79% of all moms with children under the age of 18 are active in social media. For many, social media directly impacts the purchasing decisions they make.
Several years ago, Child’s Play Communications began introducing companies to moms active in social media via a series of Bloggers Brunches around the country, designed to create a unique opportunity for brands and moms to meet and communicate in an intimate atmosphere, conducive to networking and developing ongoing personal relationships. To date, we have held these popular events in New York City, Chicago and Los Angeles. The events are limited to a maximum of 10 sponsors and 50 mom bloggers, to facilitate the kind of successful interaction moms and marketers alike prefer. Bloggers Brunch sponsors — many of whom have exhibited multiple times — have included Nickelodeon, Toyota, Cold Stone Creamery, MEGA Brands, Cuisinart, JAKKS-Pacific, Hershey’s/Kraft and Pottery Barn Kids, among other category leaders.
For a closer look at our most recent brunches, click here for Child’s Play’s Los Angeles event and here for Chicago.
