According to a Forrester Research study released on Tuesday, one in every three online Americans is a “conversationalist” — an individual who updates his or her status on a social networking site such as Facebook or Twitter at least once a week.
Fifty six percent of these conversationalists are women, with household incomes slightly above average, and they are more likely to have a college degree than the average consumer. In terms of age, the breakdown for conversationalists, accorindg to Forrester, is as follows:
- 18-19: 36%
- 30-43: 37%
- 44-53: 14%
- 54-64: 9%
- 65 and older: 4%
Also, only about 17% of adults online DON’T participate in social media, and 59% of online consumers participate in social networks about once a month.
Readers, are you conversationalists? How much time do you spend on social networks? Why? And would you rather spend more, or less?
