Last week’s post talked about dads who don’t do their fair share of parenting. All that may change – may have to change — as more fathers find themselves at home because they’ve lost their jobs. With the January unemployment rate for men hitting 7.6%, couples not only have to deal with the psychological stress of a lay off, but may also have to reinvent the parenting paradigm. A potential seismic shift awaits as a family’s tradition clashes with new needs and expectations.
Will men get as involved in parenting as mothers historically have, and, if so, how will dads feel about their new role — and how will moms react to giving up control? Are there certain components of parenting that dads will gladly adopt while ignoring others? Will the family dynamic be altered forever? And, from a business perspective, will companies who have always targeted moms now include dads in their marketing?
What do you foresee happening as the employment crisis deepens?





