What to do and what not to do when marketing to women was a popular subject last week, with major posts on the subject appearing, among other places, on Mashable. Among the many points made, there were a few that I thought were particularly worth repeating:
From 10 Musts for Marketing to Women on Facebook:
“Create a series of posts that your fans can look forward to on a daily or weekly basis — something they will feel a real connection to and will teach them something they can use. If you run a fashion web site, for example, provide a piece of advice from a designer every Friday –- it will make it much harder for your fans to block your updates if they have something to look forward to.”
“Your Facebook Page is also one of the best “focus groups” on the web. Not sure if you should add a product to your line? Trying to decide which functionality to add to your iPhone app? Just ask your fans.”
“Not only do we like to be heard, we also like to know we’re actually being listened to. If a fan posts a question on your page, answer it. If she compliments your brand, thank her. And if she complains about it, address her concerns and reassure her that you’re working on fixing it. This is a great way to build trust and showcase the great customer service and support your company offers.”
Moms, do you agree? What do companies do on Facebook that you love…or hate? What would drive you to a company’s Facebook page–or make you ignore it completely? Marketers, what have you learned from your Facebook experience? What’s proven effective for you?
I love the first tip- create a “series” of posts. This is something I’ve been getting ready to do and will continue to do on a regular basis. Great ideas.
I think what typically drives me to a company’s facebook page to begin with depends.. sometimes it’s because I want to stay updated on sales or a project they’re involved in and want to know more about, other times it is because they offer a really good coupon if you fan them, other times it’s because there is a contest or giveaway involved somehow.
I also promote some of my affiliate links on Facebook by making Facebook fan pages and also by advertising on Facebook.~’”