Dads are responsible for all the tech purchases in the family, right?
No way.
A survey of more than 1,000 moms and expectant moms released Friday by BabyCenter shows the significant role moms play in making home technology decisions.
According to the study, while men respond to specific features when shopping for technology, it’s the practical side of tech that appeals to women. “While men are drawn to screen size, processor speed and other numerical specifications, women look more at price, ease of use and energy efficiency,” the BabyCenter survey concluded.
As BabyCenter president, Tina Sharkey, summed it up, according to an MSNBC story, ”It’s not about the toys, it’s about the tools.” Moms look for tech tools that will help them manage their families’ daily lives and record their children’s experiences for years to come.
This makes a difference in the categories of technology that women and men shop for. The article reports that while husbands are more likely to be interested in high-definition TVs with the sharpest, biggest displays or in the coolest desktop systems, wives are more intrigued by camcorders, digital cameras, laptops and multi-room home-monitoring systems, including Webcams.
Moms, who shops for which kind of technology in your house? Companies, who are you directing your marketing efforts to, and will these research findings make a difference in your approach?
