Naked Ambition

» Posted by Stephanie Azzarone, President, Child's Play Communications on Jan 6, 2010 in Marketing to Mom, Social Trends | 17 comments

Holidays make me ambitious. It’s true: I have so little down time during the rest of the year, I can’t think beyond what absolutely needs to be done, right now, this instant, to make sure we’re on top of things for our clients. When I take a few days off, I actually have time to let my mind rest and wander, which is when I’m at my most creative. (Then and in the shower, of course.)  My key ambition this year: create a series of wonderful events to bring marketers and moms together. We’ve already held two successful Bloggers Brunches and a mommy blogger panel presentation in New York City, as well as a lovely Team Mom dinner in Chicago at BlogHer, among other events. Next month, for client Goddard School, we’re organizing an expo offering moms answers to everything they wanted to know about choosing a preschool  and highlighting hands-on participation by moms and kids alike in events such as yoga for three-year-olds and a toddler tea party designed to teach manners. Actually, we’re putting together our invitation list now, so: Anybody out there a Boston mom blogger or able to recommend one? And by the way, we have a big Los Angeles get-together on the horizon as well, so I’m sending out the word: LA mom bloggers, send me your contact info, you’ll enjoy this event!

What about you? The manufacturers and marketers among you, what brilliant ideas did you conceive for 2010 that you’d like to share with (OK, promote to) the mom readers of this blog? If they sound good, I’ll run them in the comments section of this post.

And moms — what about your goals and plans for this new decade? I’m not talking about New Year’s resolutions — we’ve already heard the lose-10-pounds, be-a- better-person mantra. Instead, what are you feeling ambitious about in terms of your life, your blog, your work — and perhaps, what do you need from the companies reading this to make it easier for you to fulfill that goal? And while we’re at it, what would you like to see in a future blogger event?

17 Comments

  1. It’s great that you are taking the “show on the road”. There are a lot of great bloggers outside of NYC.

    Work-wise, I’m focusing on forming a few great site sponsorship relationships for Mom in the City where I really work with the companies that I consistently promote.

    For future blogging events, I would love to see something like “speed dating sessions” between brands and bloggers. (You know, where there is individual face time to get to know one another/see if brand & blog is a natural fit/exchange information; etc.)

  2. Great ideas, Kimberly — thanks for the suggestions. I’d love to know more about the site sponsorship relationships you’re forming.

  3. I have to agree with Kim and believe that “speed dating sessions” between bloggers and brands sounds like a great way to meet face-to-face, even if it’s just for a few moments.

    At the risk of being tagged “old school” I feel that there’s nothing like a good old-fashioned “hello” and “a hand shake” and today’s social media is severely lacking such niceties, anymore.

    Also, having recently returned to the workforce (outside the home) part-time, I’d like to see some of these events scheduled for the weekends, as well.

    Good luck and I’m looking forward to continuing our relationship, throughout the year!

  4. My main impetus for 2010 is optimism… in every sector of my life.

    I’d love to see some blogger outreach in my neck of the woods this year, too. Marketers, look down while you’re flying from coast to coast!

  5. That is so true–as soon as I have a second of down time I start thinking, “Wouldn’t it be cool if…”

    I think you should plan some cause-related events…you know…with corporate giving…and information…and a community of bloggers…who want to use their social media influence to build a better world. *ahem* ;)

    I love the tea party and yoga events you have planned in Boston, too. Almost makes me want to drive up there and visit some friends!

  6. I want my blog to be more about me and less about stuff. :)

  7. Liz:

    Good tip on the weekend gatherings. We just scheduled a Boston event for the weekend — the first time we’re doing so.

  8. Candace:

    Loved the input on cause-related events — actually, we need to talk about that more — and I’m so glad you like the tea party and yoga for Boston! That’s our weekend event — maybe you and Liz could drive up together!

  9. Hey Can-Can, I hope you keep doing SOME posts about “stuff” — you do them so well!

  10. Naomi,
    Good suggestion…we’ll have to keep the “heartland” in mind for the future.

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