Comments on: Toy Fair Social Media Panel, Part 2: The Blogger Perspective

By: Latina

Latina — Sat, 27 Mar 2010 04:28:30 +0000

PR and marketing companies need to work with the latino market, there is a huge potential buyers with a unique demographic target… No every latina mom buy at Walmart!!!!

By: WT

WT — Thu, 25 Mar 2010 16:33:47 +0000

I attended this panel at Toy Fair, and as owner of a start up company in the toy manufacturing business, I found it very informative. I had been trying to figure out how to utilize social media to promote my products and the discussion was most timely. Thanks!!

By: Mom Blogger Profile: Kimberly Coleman | Mom Market Trends

Mom Blogger Profile: Kimberly Coleman | Mom Market Trends — Wed, 24 Mar 2010 18:35:47 +0000

[...] — first at our November Bloggers Brunch (photos and video here) and more recently at Toy Fair (see [...]

By: Stephanie Azzarone, President, Child's Play Communications

Stephanie Azzarone, President, Child's Play Communications — Thu, 25 Feb 2010 22:10:21 +0000

Mami2Mommy:
You’ve hit on my pet peeve: the need for a prompt response. There’s little more maddening to me than when a blogger agrees to review a product — then disappears. Doesn’t answer emails, just takes the product and vanishes. NOT professional. It’s essential that both sides communicate. If you don’t like a product, are going to be away for a month or have family issues that prevent or delay a review, please just say so, in a timely manner. Don’t waste my time. Also don’t assume that it’s perfectly OK to do a holiday product review in March, unless you’ve got a good reason.

By: Mami2Mommy

Mami2Mommy — Thu, 25 Feb 2010 20:54:52 +0000

All that’s needed on both sides is to do a little homework. I’ve been on both sides and know that if you are genuine and take the time to get to know the blogger or brand then you are already halfway there. And a prompt response and follow-up for both blogger and marketer is VERY important. Don’t waste a person’s time, it’s very unprofessional.

By: Stephanie Azzarone, President, Child's Play Communications

Stephanie Azzarone, President, Child's Play Communications — Thu, 25 Feb 2010 18:50:02 +0000

Jessie: You’re right — and both sides need to make an effort to make it work.

By: Stephanie Azzarone, President, Child's Play Communications

Stephanie Azzarone, President, Child's Play Communications — Thu, 25 Feb 2010 18:28:03 +0000

Cat: Good point about the Web site — I bet that would surprise alot of companies! Thanks for your comment.

By: Stephanie Azzarone, President, Child's Play Communications

Stephanie Azzarone, President, Child's Play Communications — Thu, 25 Feb 2010 18:25:37 +0000

Suzanne: Thanks for the positive feedback! The fact that the publicist couldn’t answer your question about what made the product special amazes me–if she didn’t know, or there was nothing special, how/why would she expect you to post about it?

By: Suzanne @momconfessionals.com

Suzanne @momconfessionals.com — Thu, 25 Feb 2010 18:18:19 +0000

Hi Stephanie! A great list! I think many PR companies need to know social media is more of a grass root movement. I hate when I get blanketed campaigns and show they obviously aren’t concerned with me and my audience. My favorite is hello blogger! Another peeve is when the PR person knows less about their product than I do and wants me to do all the work. I once asked a PR person what was so great about their product because it wasn’t obvious to me and she just asked me to name some products i thought I might like and she’s send me samples. If I was in it for stuff that’d be great but I’m not. If they can’t show me they are behind their clients, I’ve got a problem with that, but maybe that’s the marketing/PR background of mine speaking =0).

By: Jessie

Jessie — Thu, 25 Feb 2010 18:14:31 +0000

This panel was right on.

For marketer’s, I believe it’s a matter of taking the time out to get to know the blogger’s brand and the same should go for us bloggers.

It should be a good fit on both sides.