Thirtysomething

» Posted by Stephanie Azzarone, President, Child's Play Communications on Sep 2, 2009 in Social Media | 0 comments

I confess:  I am among those Baby Boomers who were rabid fans of “Thirtysomething,” that iconic late ’80s TV show  much in the news lately because it finally made its way to DVD. I loved it because it was, spot on,  about my life and my friends’  lives – about  lead characters who had just started their own ad agency, much as I had just launched my own PR agency,  relationships between young marrieds, the pull between work and motherhood (some things never change), the responsibilities of a home,  and everything else that seemed so critical to becoming whoever we thought we wanted to be. Hope  and Michael, Nancy and Elliot  were characters I turned to without fail on a weekly basis,  friends I could rely on  to mirror my own thoughts, needs and experiences and I suppose, help me work through them. It was the better, fictionalized version of any yet-to-be reality show. And as I describe it all here, it reminds me very much of — social media. The “characters”  today may be real rather than fictionalized,  the relationships, while mostly virtual, a lot more interactive,  but the end goals — identification, support, inspiration and yes, entertainment — remain very much the same.

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