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BabyCenter just released the results of a fascinating new study that dug deep into the kinds of moms who are involved in social media, how and why they spend their time there, and — most importantly for marketers — their varying levels of influence. I’d like to share their findings, in two parts. First, a summary [...] Dads are responsible for all the tech purchases in the family, right? No way. A survey of more than 1,000 moms and expectant moms released Friday by BabyCenter shows the significant role moms play in making home technology decisions. According to the study, while men respond to specific features when shopping for technology, it’s the practical side of [...] |
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