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We had so much fun before, we’re doing it again! I’m pleased to announce that on Tuesday, April 13, 2010 in Los Angeles, Child’s Play Communications will hold its third annual Bloggers Brunch, an ideal opportunity for companies to connect directly with leading mom bloggers in an intimate, relaxed atmosphere, conducive to conversation and personal connections. As [...] Last week, I had the opportunity to moderate a panel at Toy Fair titled, Connecting With Moms In Social Media — Blogs, Twitter and Facebook, featuring representatives from toy companies K’NEX and Hidden City Games, and mom bloggers. In a previous post, I offered a summary of the marketers’ point of view. Today I’d like to [...] At least it wasn’t targeted at mommy bloggers… There was an article in yesterday’s PR Newser – an online newsletter for the public relations industry — that excoriated Ann Taylor LOFT, the fashion company, for “paying” bloggers to run a post, calling it an “obvious infringement” of the new FTC guidelines. The company sent this event invitation [...] No surprise: Blogs, Twitter and Facebook are increasingly popular with moms, as they share experiences and information on all kinds of subjects. According to a recent Retail Advertising and Marketing Association (RAMA) survey conducted by BIGresearch, women with children at home are more likely to use Facebook (60.3%), MySpace (42.4%) and Twitter (16.5%) than average adults (50.2%, [...] After all the sturm and drang initially surrounding the threat of FTC guidelines for bloggers, the sentiment on the day before they are scheduled to go into effect seems to be: “no big deal.” Bloggers worth their weight long ago began posting disclosure policies, some in anticipation of Dec. 1, others even before. At Child’s Play Communications, [...] Any of you who are regular readers know that Child’s Play Communications hosted it second annual Bloggers Brunch last week and that the event featured a panel presentation titled, “What Does a Mommy Blogger Want?” My plan was to review the video of the presentation and summarize some tips — but one of the bloggers [...] We did it! We held our second annual Bloggers Brunch earlier today and based on the feedback from guests and sponsors alike, I think we can say that a good time was had by all! Thanks so much to everyone who joined us for this special event. The Bloggers Brunch, held at a private club in [...] We are SO excited here at Child’s Play Communications. Response to our upcoming second annual Bloggers Brunch on Nov. 11 in NYC is better than we could have imagined. Not only do we have 50 wonderful moms attending this event, but we have a line-up of sponsors that makes my head spin! The best part: Kicking off [...] For yesterday’s issue of Engage:Moms, I wrote an article about the growing trend of moms online to meet “live-and-in- person” offline. I thought I would share it with you, below. Much has been said about the growing community of moms online. Far less has been noted about the fact that for many of these [...] I felt no need to rush to post on last week’s revised FTC guidelines. The momosphere has been so preoccupied with them for seemingly so long now, their formal announcement felt more like overdue confirmation than breaking news. For anyone who has somehow missed the turmoil of the preceding months, the FTC has now updated the [...] |
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