Mom Market Trends » Earth Hour http://mommarkettrends.com Fri, 03 Feb 2012 15:35:32 +0000 en hourly 1 http://wordpress.org/?v=3.1.1 Children and Climate Change http://mommarkettrends.com/marketing-to-mom/children-and-climate-change/ http://mommarkettrends.com/marketing-to-mom/children-and-climate-change/#comments Wed, 18 Mar 2009 14:07:27 +0000 Stephanie Azzarone, President, Child's Play Communications http://childsplaypr.wordpress.com/?p=253 We are in the midst of organizing 40,000 children at Goddard Schools nationwide in support of World Wildlife Fund’s Earth Hour 2009. A global call to action on climate change, Earth Hour takes place on Saturday, March 28th at 8:30 p.m., when hundreds of millions of people around the world will turn off their lights for one hour in a vote for action on the climate crisis.

So you can imagine the recent blog post from Wired.com Math Meets Meteorology: New TV Show for Kids on Climate Change sparked our interest. PBS Kids Go is set to debut an animated series that will teach children about climate issues. The World Wildlife Fund (WWF) just launched a website, www.EarthHourKids.org, which provides content to schools and children. This site features lesson-plans, games and songs that children can download. Goddard has also developed tips parents can use to teach kids about the environment (email me @ sa@childsplaypr.com for a copy).

As parents, are you teaching your children about climate change? As marketers, how are you helping parents convey the message?

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