Mom Blogger Profile: Kimberly Coleman
Here at Mom Market Trends, we enjoy highlighting the mom bloggers with whom we have worked. Today, I’d like to share a Q&A with Kimberly Coleman, Mom in the City. Along with running a highly successful blog, Kimberly has spoken at two Child’s Play Communications panel presentations on how marketers and moms in social media can work together most effectively — first at our November Bloggers Brunch (photos and video here) and more recently at Toy Fair (see photos).
Tell us a little bit about your blog and how you got started.
Mom in the City is what I call my “hodgepodge” blog. It asks questions and shares information regarding products and information of interest to urban moms of young kids (6 and under). It started out as a website for my offline NYC Mom in the City mom group almost 5 years ago.
What criteria do you use for deciding what to write about?
I ask myself is it relevant to my life (as a mom living in the city with young kids). Also, is it unique/what stands out about it?
What advice would you offer marketers who would like to promote their products to moms through social media?
Have a quality product that you are enthusiastic about. Enthusiasm is contagious. That, and listen to what moms are saying (about your product, about competitor products, about what they like/don’t like from marketers, etc.),
What do you see as the future of the momosphere? Where is it going? What will change?
I think that many moms (who have been doing reviews & giveaways) will be looking for more meaningful long-term marketing relationships. I think that the focus will be more on relationships, not one-shot interactions.
Do you have any advice for bloggers on how to be successful?
My favorite quote (that I try to blog and live by) is William Shakespeare’s “To thine own self be true, and it must follow, as the night the day, thou canst not then be false to any man.” Your blog is an extension of you, so don’t feel like you have to fit any pre-conceived notion of what a blog/review blog should look like/be. We moms were not created to be put in boxes!
