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According to a recent study by Ohio State University, women are more likely than men to follow the parenting practices of their mothers. As a result, “We really need to learn a lot more about how fathers learn to parent,” said study co-author Jonathan Vespa. More than 1,000 young parents were chosen from a group whose [...]
So much for birthing babies into the lap of luxury. This morning’s New York Times points out that even high-income couples are now looking first to second-hand sources when buying for their kids. Craig’s List, hand-me-downs and other money-saving options have become the purchasing preference [...] Full disclosure: Goddard Systems, the leading child care franchise in the U.S., is a client here at Child’s Play Communications. I thought I’d share some social media activities we’ve recently implemented for the company, as a way of offering suggestions to marketers on how to reach out to moms in [...]
Mom-stats worth repeating from this week’s Motherlode blog.
Mothers make 73 cents to every dollar earned by an equally qualified man at the same job. Single mothers make about 60 cents compared to that dollar. Over a lifetime, mothers earn from $40,000 to $2 million less than men doing the [...] We are in the midst of organizing 40,000 children at Goddard Schools nationwide in support of World Wildlife Fund’s Earth Hour 2009. A global call to action on climate change, Earth Hour takes place on Saturday, March 28th at 8:30 p.m., when hundreds of millions of people around the world will turn off their lights [...] More people globally now use social networks/blogs than email – 66.8% vs. 65.1%, according to a study released last week by market research firm Nielsen. This means that two-thirds of the world’s Internet population visit social networking or blogging sites, categories that now account for almost 10% of all Internet time. Social networks and blogs [...]
On Wednesday, I had the pleasure of speaking at the Kids Today conference in San Antonio, on how companies in the children’s home furnishings industry can – and should – work with mommy bloggers to market products. There was, happily, clear interest in the topic, meaning these manufacturers and retailers alike [...] Stephanie Azzarone (left) with Women In Toys president, Patti Becker
Earlier this week, I was honored to be named the winner of the Wonder Women of Toys Award, in the Consultant category – and I’d like to share the good news along with a big thank you to all the judges. [...]
Last week’s post talked about dads who don’t do their fair share of parenting. All that may change – may have to change — as more fathers find themselves at home because they’ve lost their jobs. With the January unemployment rate for men hitting 7.6%, couples not [...] Mommy bloggers have become so celebrated that a multitude of myths are wafting up around them. On Friday, Jessica Smith posted a great piece called the Top 10 Misconceptions About Mommy Bloggers on Mashable. From my own experience both as a marketer and a blogger, I couldn’t resist commenting below [...] |
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