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Oh please. Can we marketers really be that blind – or, perhaps in this case, I should say, deaf?
According to an article in today’s Brandweek, “Marketers have made great strides in recent years to better understand and connect with moms. But in trying [...] Should companies pay mom bloggers for reviews?
From my point of view, there are several issues – and few clear answers.
At Child’s Play Communications, we know that good bloggers put a lot of time and effort into creating thorough and honest [...] Here’s news to tickle the hearts of marketers and mom bloggers alike: the Federal Trade Commission (FTC) is considering holding mom bloggers liable for product reviews. What? Allow this reporter-turned-publicist to point out that never in the history of journalism have traditional media been held responsible for reviewing products. So what possible justification can there be for mommy [...] An article in the online newsletter Engage: Moms recently defined the new American family as one that does not go out much – to shop or to entertain themselves. Because of the fragile state of the economy, moms, as gatekeepers to family purchasing, are being very, very careful fiscally. According to the author, Kyla Lange [...] Once the domain of the hardcore gamer – men in their 20s and 30s–multiplayer online gaming has a new target audience: children and their parents. According to yesterday’s Wall Street Journal the new games, from companies such as Sony and Gazillion Entertainment, are the industry’s most recent effort to expand the audience for online videogames, [...] While many marketers believed that parents would continue to splurge on children during the recession, that may not be the case, at least when it comes to toys. According to yesterday’s Wall Street Journal, families appear to be significantly reducing toy buying—especially when it comes to pricier playthings. They are doing so primarily because they [...] We are in the midst of organizing 40,000 children at Goddard Schools nationwide in support of World Wildlife Fund’s Earth Hour 2009. A global call to action on climate change, Earth Hour takes place on Saturday, March 28th at 8:30 p.m., when hundreds of millions of people around the world will turn off their lights [...]
On Wednesday, I had the pleasure of speaking at the Kids Today conference in San Antonio, on how companies in the children’s home furnishings industry can – and should – work with mommy bloggers to market products. There was, happily, clear interest in the topic, meaning these manufacturers and retailers alike [...] Stephanie Azzarone (left) with Women In Toys president, Patti Becker
Earlier this week, I was honored to be named the winner of the Wonder Women of Toys Award, in the Consultant category – and I’d like to share the good news along with a big thank you to all the judges. [...]
Last week’s post talked about dads who don’t do their fair share of parenting. All that may change – may have to change — as more fathers find themselves at home because they’ve lost their jobs. With the January unemployment rate for men hitting 7.6%, couples not [...] |
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