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Late last month, I was invited to the Meredith Parents Network presentation of its recent study, What Moms Want. Meredith’s Parents magazine is a Child’s Play Communications client; we have represented its toy line for some time. The research turned up some interesting facts, and I’d like to share some of the key findigs here: 62% [...] No surprise: Blogs, Twitter and Facebook are increasingly popular with moms, as they share experiences and information on all kinds of subjects. According to a recent Retail Advertising and Marketing Association (RAMA) survey conducted by BIGresearch, women with children at home are more likely to use Facebook (60.3%), MySpace (42.4%) and Twitter (16.5%) than average adults (50.2%, [...] According to a Forrester Research study released on Tuesday, one in every three online Americans is a “conversationalist” — an individual who updates his or her status on a social networking site such as Facebook or Twitter at least once a week. Fifty six percent of these conversationalists are women, with household incomes slightly above average, and [...] Dads are responsible for all the tech purchases in the family, right? No way. A survey of more than 1,000 moms and expectant moms released Friday by BabyCenter shows the significant role moms play in making home technology decisions. According to the study, while men respond to specific features when shopping for technology, it’s the practical side of [...] In the next few months, there will be more women in the workforce than men – surely a cause for celebration for those who believe in equal opportunities for the sexes. Or is it? According to a Pew Research Center study conducted last spring, 19% percent of Americans – nearly a fifth of the entire population — [...] Millennial Mom 101, a new study by Mr Youth and RepNation Media, compares moms’ and college students’ use of social media and finds that the two groups are similar in 4 key ways: They multitask with multiple technologies. Both groups view technology as a way to easily integrate all the different aspects of their lives. Moms see technology as a [...] A U.S. Census report, released today, indicated that nearly one-quarter of all married-couple families in the U.S. had a stay-at-home mom (SAHM) in 2007. The 5.6 million women who said they stayed home to care for children and family while their husband worked full time were younger and more likely to be Hispanic and foreign-born than other [...] This month, ForbesWoman, a special section within Forbes magazine, launched its first annual list of Best Cities for Working Mothers. It noted that while all moms want a safe place for their children to live, top medical care facilities and excellent schools, working moms also have other important considerations. Among them: job opportunities, the potential for relatively [...] No news to moms themselves: According to a recent Salary.com study, a stay-at-home mom’s job responsibilities are similar to those of an entrepreneur running a start-up company. Mothering incorporates the skills of “among others, a CEO, psychologist, facilities manager, computer operator, cook, and van driver.” Add those all up and what would a mom be [...] The current unemployment rate is higher among men than women. But that’s not good news for working moms. Whether because their spouse is out of work or they are picking up the slack when colleagues are let go, moms are working longer hours. To further help pay the bills, they are sometimes also seeking out a [...] |
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