|
|
|
|
Late last month, I was invited to the Meredith Parents Network presentation of its recent study, What Moms Want. Meredith’s Parents magazine is a Child’s Play Communications client; we have represented its toy line for some time. The research turned up some interesting facts, and I’d like to share some of the key findigs here: 62% [...] According to a Forrester Research study released on Tuesday, one in every three online Americans is a “conversationalist” — an individual who updates his or her status on a social networking site such as Facebook or Twitter at least once a week. Fifty six percent of these conversationalists are women, with household incomes slightly above average, and [...] In the next few months, there will be more women in the workforce than men – surely a cause for celebration for those who believe in equal opportunities for the sexes. Or is it? According to a Pew Research Center study conducted last spring, 19% percent of Americans – nearly a fifth of the entire population — [...] Holidays make me ambitious. It’s true: I have so little down time during the rest of the year, I can’t think beyond what absolutely needs to be done, right now, this instant, to make sure we’re on top of things for our clients. When I take a few days off, I actually have time to [...] Some time back, I blogged about a poll conducted by Parenting magazine that indicated many moms were fed up with their husbands. More recently, there was an interesting segment on NPR radio on how moms and dads evaluate their roles, and the resulting tension that can produce between them. Referring to the Parenting poll, Jeremy Adam Smith, [...] Last week, I attended the Licensing Show (yay!) in Las Vegas (boo!). Thought I’d share some of the highlights related to products and properties of interest to moms:
Barbie will launch two home décor collections, from Jonathan Adler and Pottery Barn Kids, as part of the brand’s 50th anniversary celebration. [...] Moms, are you addicted to the Internet? What with Twitter, Facebook, LinkedIn and the continuing expansion of mom social networking sites, it can be easy to get caught up in the wild world of the Web. In a recent Motherlode post, Lisa Belkin explored the relationship between moms, specifically new moms, and internet [...] Here’s news to tickle the hearts of marketers and mom bloggers alike: the Federal Trade Commission (FTC) is considering holding mom bloggers liable for product reviews. What? Allow this reporter-turned-publicist to point out that never in the history of journalism have traditional media been held responsible for reviewing products. So what possible justification can there be for mommy [...] Who needs an evil stepmother when, suddenly, there are so many bad mommies? Just last week (see Oprah aired the dirty little secrets of less than perfect moms. Today, The Wall Street Journal ran a piece about all the new books and videos in which mothers confess their parenting transgressions. The new ABC sitcom, In [...] This one’s for the moms. Just caught Oprah’s segment on the dirty little secrets of motherhood – what nobody tells you, what moms don’t like about parenting, and what they do to cope. Moms talked about everything from barely getting a chance to shower to making full meals for their kids from snacks found in the [...] |
|
|
Copyright © 2010 Mom Market Trends - All Rights Reserved Twitter links powered by Tweet This v1.6, a WordPress plugin for Twitter. |
|
