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We did it! We held our second annual Bloggers Brunch earlier today and based on the feedback from guests and sponsors alike, I think we can say that a good time was had by all! Thanks so much to everyone who joined us for this special event. The Bloggers Brunch, held at a private club in [...] Millennial Mom 101, a new study by Mr Youth and RepNation Media, compares moms’ and college students’ use of social media and finds that the two groups are similar in 4 key ways: They multitask with multiple technologies. Both groups view technology as a way to easily integrate all the different aspects of their lives. Moms see technology as a [...] I am SO excited to share the news: This week alone, Child’s Play Communications has won three more awards, including one for PR Innovation of the Year, for our Team Mom blogger network.
The awards include: PRSA-NY, Big Apple Award, Winner — Innovation & Technology
Say it ain’t so, moms.
According to an April online survey conducted by MomLogic.com and Insight Research Group, one in three mothers are turning to vices like overeating, drinking, drugs and gambling to cope with the recession.
In addition, [...]
How do moms’ activities online vary according to mothers’ ages and ethnic backgrounds? Here are some interesting findings, from yesterday’s Brandweek:
Moms 25-54 with at least one child under the age of 18 at home account for approximately 19% of the total online population.
Moms, are you addicted to the Internet? What with Twitter, Facebook, LinkedIn and the continuing expansion of mom social networking sites, it can be easy to get caught up in the wild world of the Web. In a recent Motherlode post, Lisa Belkin explored the relationship between moms, specifically new moms, and internet [...] Should companies pay mom bloggers for reviews?
From my point of view, there are several issues – and few clear answers.
At Child’s Play Communications, we know that good bloggers put a lot of time and effort into creating thorough and honest [...] Big thanks to the online newsletter, Engage: Moms, for running my article about marketing to moms via Twitter, earlier today. For Mom Market Trends readers, here’s a copy of the story: It seems that in the past month or so alone – with headlines about The Real Shaq, Jon Stewart’s Comedy Central critique, addicted-to-it admissions [...] Here’s news to tickle the hearts of marketers and mom bloggers alike: the Federal Trade Commission (FTC) is considering holding mom bloggers liable for product reviews. What? Allow this reporter-turned-publicist to point out that never in the history of journalism have traditional media been held responsible for reviewing products. So what possible justification can there be for mommy [...] Who needs an evil stepmother when, suddenly, there are so many bad mommies? Just last week (see Oprah aired the dirty little secrets of less than perfect moms. Today, The Wall Street Journal ran a piece about all the new books and videos in which mothers confess their parenting transgressions. The new ABC sitcom, In [...] |
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