Mom Market Trends » Nielsen http://mommarkettrends.com Fri, 03 Feb 2012 15:35:32 +0000 en hourly 1 http://wordpress.org/?v=3.1.1 Social Success http://mommarkettrends.com/marketing-to-mom/social-success/ http://mommarkettrends.com/marketing-to-mom/social-success/#comments Mon, 16 Mar 2009 13:49:04 +0000 Stephanie Azzarone, President, Child's Play Communications http://childsplaypr.wordpress.com/?p=248 More people globally now use social networks/blogs than email – 66.8% vs. 65.1%, according to a study released last week by market research firm Nielsen. This means that two-thirds of the world’s Internet population visit social networking or blogging sites, categories that now account for almost 10% of all Internet time. Social networks and blogs are now the fourth most popular online activity today, following, in descending order: search, general interest portals & communities and software applications. Email comes in fifth, and the use of social networks grew at double the rate of email usage — 5.4% vs. 2.7%.

More details from the report:

  • Time spent on social networks and blogs is growing at over 3 times the rate of overall Internet growth.
    • The total amount of time spent online worldwide increased by 18% between December 2007 and December 2008
    • In the same period the amount of time spent on “Member Community” sites (social networks and blogs) rose by 63%.

And to think that not that long ago, email was considered the second coming.

For more details, see Global Faces and Networked Places.

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