Last week, on the blog Everything PR, Phil Butler posted a rant on the subject of mommy bloggers. Apparently it was sparked by a news release he saw about tomorrow’s Bulldog Reporter PR University audio conference on pitching mommy bloggers. I am speaking on that panel, as a publicist who has successfully worked with this [...]
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Over the past several days, the big news in the momosphere has been all about the upcoming “PR Blackout” — a movement instigated by a blogger who runs a mom blog review network, to encourage all mom bloggers to take a “vacation” the week of August 10 – during which they will refuse to do [...]
On Wednesday, I had the pleasure of speaking at the Kids Today conference in San Antonio, on how companies in the children’s home furnishings industry can – and should – work with mommy bloggers to market products. There was, happily, clear interest in the topic, meaning these manufacturers and retailers alike [...] Stephanie Azzarone (left) with Women In Toys president, Patti Becker
Earlier this week, I was honored to be named the winner of the Wonder Women of Toys Award, in the Consultant category – and I’d like to share the good news along with a big thank you to all the judges. [...] Mommy bloggers have become so celebrated that a multitude of myths are wafting up around them. On Friday, Jessica Smith posted a great piece called the Top 10 Misconceptions About Mommy Bloggers on Mashable. From my own experience both as a marketer and a blogger, I couldn’t resist commenting below [...] Last week, I had the opportunity to attend a terrific mom-blog presentation here in NYC, featuring a panel that included representatives of Mom Trends, Mom in the City, The Voice of Mom, Savvy Mommy and Mom Central. The group discussed why they began blogging, the best and worst pitches they’ve received from publicists, [...] Today marked the launch of the very first Child’s Play Communications Bloggers Brunch, an exciting, invitation-only special event exclusively for mom-focused online media. Held at the elegant Williams Club, just off Madison Ave in New York City, the gathering was designed to thank our favorite mommy bloggers for working with Child’s Play over [...] We love moms.
We are moms, we work and play with moms, and for two decades we’ve helped companies market to moms. In fact, Child’s Play Communications was the first agency to specialize in publicity and marketing communications for products and services targeted to this incredibly powerful and influential market. [...] |
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