|
|
|
|
Late last month, I was invited to the Meredith Parents Network presentation of its recent study, What Moms Want. Meredith’s Parents magazine is a Child’s Play Communications client; we have represented its toy line for some time. The research turned up some interesting facts, and I’d like to share some of the key findigs here: 62% [...] According to a Forrester Research study released on Tuesday, one in every three online Americans is a “conversationalist” — an individual who updates his or her status on a social networking site such as Facebook or Twitter at least once a week. Fifty six percent of these conversationalists are women, with household incomes slightly above average, and [...] Millennial Mom 101, a new study by Mr Youth and RepNation Media, compares moms’ and college students’ use of social media and finds that the two groups are similar in 4 key ways: They multitask with multiple technologies. Both groups view technology as a way to easily integrate all the different aspects of their lives. Moms see technology as a [...] Consumers will cut their spending for the 2009 back-to-school season, but not as much as in 2008, according to a recent NPD Group study. There was a 5% drop in those who said they don’t plan to shop for the season (77%) compared to the same time last year. Most will buy school supplies, followed by [...] According to a recent study by Ohio State University, women are more likely than men to follow the parenting practices of their mothers. As a result, “We really need to learn a lot more about how fathers learn to parent,” said study co-author Jonathan Vespa. More than 1,000 young parents were chosen from a group whose [...] This month, ForbesWoman, a special section within Forbes magazine, launched its first annual list of Best Cities for Working Mothers. It noted that while all moms want a safe place for their children to live, top medical care facilities and excellent schools, working moms also have other important considerations. Among them: job opportunities, the potential for relatively [...] Some time back, I blogged about a poll conducted by Parenting magazine that indicated many moms were fed up with their husbands. More recently, there was an interesting segment on NPR radio on how moms and dads evaluate their roles, and the resulting tension that can produce between them. Referring to the Parenting poll, Jeremy Adam Smith, [...]
Say it ain’t so, moms.
According to an April online survey conducted by MomLogic.com and Insight Research Group, one in three mothers are turning to vices like overeating, drinking, drugs and gambling to cope with the recession.
In addition, [...] More people globally now use social networks/blogs than email – 66.8% vs. 65.1%, according to a study released last week by market research firm Nielsen. This means that two-thirds of the world’s Internet population visit social networking or blogging sites, categories that now account for almost 10% of all Internet time. Social networks and blogs [...] Do older fathers mean dumber kids? According to a study released Monday, children of older fathers scored lower than those of younger fathers on I.Q. tests and a range of other cognitive measures. These results support growing evidence suggesting significant downfalls to delaying fatherhood. While this was the first study to demonstrate that children of older [...] |
|
|
Copyright © 2010 Mom Market Trends - All Rights Reserved Twitter links powered by Tweet This v1.6, a WordPress plugin for Twitter. |
|
