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We had so much fun before, we’re doing it again! I’m pleased to announce that on Tuesday, April 13, 2010 in Los Angeles, Child’s Play Communications will hold its third annual Bloggers Brunch, an ideal opportunity for companies to connect directly with leading mom bloggers in an intimate, relaxed atmosphere, conducive to conversation and personal connections. As [...] Last week, I had the opportunity to moderate a panel at Toy Fair titled, Connecting With Moms In Social Media — Blogs, Twitter and Facebook, featuring representatives from toy companies K’NEX and Hidden City Games, and mom bloggers. In a previous post, I offered a summary of the marketers’ point of view. Today I’d like to [...] At least it wasn’t targeted at mommy bloggers… There was an article in yesterday’s PR Newser – an online newsletter for the public relations industry — that excoriated Ann Taylor LOFT, the fashion company, for “paying” bloggers to run a post, calling it an “obvious infringement” of the new FTC guidelines. The company sent this event invitation [...] No surprise: Blogs, Twitter and Facebook are increasingly popular with moms, as they share experiences and information on all kinds of subjects. According to a recent Retail Advertising and Marketing Association (RAMA) survey conducted by BIGresearch, women with children at home are more likely to use Facebook (60.3%), MySpace (42.4%) and Twitter (16.5%) than average adults (50.2%, [...] According to a Forrester Research study released on Tuesday, one in every three online Americans is a “conversationalist” — an individual who updates his or her status on a social networking site such as Facebook or Twitter at least once a week. Fifty six percent of these conversationalists are women, with household incomes slightly above average, and [...] After all the sturm and drang initially surrounding the threat of FTC guidelines for bloggers, the sentiment on the day before they are scheduled to go into effect seems to be: “no big deal.” Bloggers worth their weight long ago began posting disclosure policies, some in anticipation of Dec. 1, others even before. At Child’s Play Communications, [...] Any of you who are regular readers know that Child’s Play Communications hosted it second annual Bloggers Brunch last week and that the event featured a panel presentation titled, “What Does a Mommy Blogger Want?” My plan was to review the video of the presentation and summarize some tips — but one of the bloggers [...] We did it! We held our second annual Bloggers Brunch earlier today and based on the feedback from guests and sponsors alike, I think we can say that a good time was had by all! Thanks so much to everyone who joined us for this special event. The Bloggers Brunch, held at a private club in [...] We are SO excited here at Child’s Play Communications. Response to our upcoming second annual Bloggers Brunch on Nov. 11 in NYC is better than we could have imagined. Not only do we have 50 wonderful moms attending this event, but we have a line-up of sponsors that makes my head spin! The best part: Kicking off [...] Millennial Mom 101, a new study by Mr Youth and RepNation Media, compares moms’ and college students’ use of social media and finds that the two groups are similar in 4 key ways: They multitask with multiple technologies. Both groups view technology as a way to easily integrate all the different aspects of their lives. Moms see technology as a [...] |
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