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No surprise: Blogs, Twitter and Facebook are increasingly popular with moms, as they share experiences and information on all kinds of subjects. According to a recent Retail Advertising and Marketing Association (RAMA) survey conducted by BIGresearch, women with children at home are more likely to use Facebook (60.3%), MySpace (42.4%) and Twitter (16.5%) than average adults (50.2%, [...] According to a Forrester Research study released on Tuesday, one in every three online Americans is a “conversationalist” — an individual who updates his or her status on a social networking site such as Facebook or Twitter at least once a week. Fifty six percent of these conversationalists are women, with household incomes slightly above average, and [...] What to do and what not to do when marketing to women was a popular subject last week, with major posts on the subject appearing, among other places, on Mashable. Among the many points made, there were a few that I thought were particularly worth repeating: From 10 Musts for Marketing to Women on Facebook: “Create [...] Millennial Mom 101, a new study by Mr Youth and RepNation Media, compares moms’ and college students’ use of social media and finds that the two groups are similar in 4 key ways: They multitask with multiple technologies. Both groups view technology as a way to easily integrate all the different aspects of their lives. Moms see technology as a [...] Last week, on the blog Everything PR, Phil Butler posted a rant on the subject of mommy bloggers. Apparently it was sparked by a news release he saw about tomorrow’s Bulldog Reporter PR University audio conference on pitching mommy bloggers. I am speaking on that panel, as a publicist who has successfully worked with this [...] There are 21 million moms engaged in social media on at least a weekly basis, and about 11.5 million of them are writing, reading and/or commenting on blogs. On Wednesday, November 11, in New York City, Child’s Play Communications will hold its second annual Bloggers Brunch, an opportunity for companies to connect directly with leading mom [...] In my recent post, Are Dads the New Moms?, I discussed the growing numbers of “daddy” bloggers.
In some cases, these dad bloggers are married to established mom bloggers – and have noticed that their wives have been getting all [...]
How do moms’ activities online vary according to mothers’ ages and ethnic backgrounds? Here are some interesting findings, from yesterday’s Brandweek:
Moms 25-54 with at least one child under the age of 18 at home account for approximately 19% of the total online population.
Following is the second in a monthly series of mom blogger profiles. Candace Lindemann and Debbie Bookstaber from Mamanista, welcome. Candace Lindemann Debbie Bookstaber
What made you two decide to launch a blog together? Tell us a bit about your backgrounds. Candace: We met at Yale where we worked on a number of volunteer projects together, and [...] Big thanks to the online newsletter, Engage: Moms, for running my article about marketing to moms via Twitter, earlier today. For Mom Market Trends readers, here’s a copy of the story: It seems that in the past month or so alone – with headlines about The Real Shaq, Jon Stewart’s Comedy Central critique, addicted-to-it admissions [...] |
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