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Late last month, I was invited to the Meredith Parents Network presentation of its recent study, What Moms Want. Meredith’s Parents magazine is a Child’s Play Communications client; we have represented its toy line for some time. The research turned up some interesting facts, and I’d like to share some of the key findigs here: 62% [...] In the next few months, there will be more women in the workforce than men – surely a cause for celebration for those who believe in equal opportunities for the sexes. Or is it? According to a Pew Research Center study conducted last spring, 19% percent of Americans – nearly a fifth of the entire population — [...] A U.S. Census report, released today, indicated that nearly one-quarter of all married-couple families in the U.S. had a stay-at-home mom (SAHM) in 2007. The 5.6 million women who said they stayed home to care for children and family while their husband worked full time were younger and more likely to be Hispanic and foreign-born than other [...] Some time back, I blogged about a poll conducted by Parenting magazine that indicated many moms were fed up with their husbands. More recently, there was an interesting segment on NPR radio on how moms and dads evaluate their roles, and the resulting tension that can produce between them. Referring to the Parenting poll, Jeremy Adam Smith, [...] Many of my recent blogs have dealt with the growing role dads play in parenting. An article in yesterday’s New York Times supported those observations. It talked about how play classes originally designed for moms and their babies are suddenly being populated by more and more dads. At one site in New York City, the [...]
Dad may have had his Day on Sunday, but he is also experiencing an extended paternal moment. Whether by choice or circumstance, more dads are finding themselves increasingly responsible for daily parenting. In response, they are making a place for themselves [...]
Say it ain’t so, moms.
According to an April online survey conducted by MomLogic.com and Insight Research Group, one in three mothers are turning to vices like overeating, drinking, drugs and gambling to cope with the recession.
In addition, [...] Who needs an evil stepmother when, suddenly, there are so many bad mommies? Just last week (see Oprah aired the dirty little secrets of less than perfect moms. Today, The Wall Street Journal ran a piece about all the new books and videos in which mothers confess their parenting transgressions. The new ABC sitcom, In [...] This one’s for the moms. Just caught Oprah’s segment on the dirty little secrets of motherhood – what nobody tells you, what moms don’t like about parenting, and what they do to cope. Moms talked about everything from barely getting a chance to shower to making full meals for their kids from snacks found in the [...] While the economy is slamming everyone without discrimination, there is one category of laid-off employee who may feel the pain more than others – the mother-to-be. While some women may view losing their jobs at this stage as a “blessing in disguise” – the unexpected opportunity to spend more time with their new baby – [...] |
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