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	<title>Mom Market Trends &#187; Social Trends</title>
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		<title>Helicopter Parents Crash</title>
		<link>http://mommarkettrends.com/social-trends/helicopter-parents-crash/</link>
		<comments>http://mommarkettrends.com/social-trends/helicopter-parents-crash/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 00:06:17 +0000</pubDate>
		<dc:creator>Stephanie Azzarone, President, Child's Play Communications</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Trends]]></category>
		<category><![CDATA[Helicopter Parents]]></category>
		<category><![CDATA[Mom Research]]></category>

		<guid isPermaLink="false">http://mommarkettrends.com/?p=1859</guid>
		<description><![CDATA[<p> Helicopter parenting may be just as unhealthy for parents as for  kids.</p>
<p>Critics of the get-involved-with-every-aspect-of-my-child&#8217;s-life approach to parenting maintain that the children of parents who are too involved in their children&#8217;s lives will lack maturity, self-reliance and self-esteem. A recent study of 300 college freshmen found that students with helicopter parents were more dependent, more neurotic [...]]]></description>
			<content:encoded><![CDATA[<p><em> </em>Helicopter parenting may be just as unhealthy for parents as for  kids.</p>
<p>Critics of the get-involved-with-every-aspect-of-my-child&#8217;s-life approach to parenting maintain that the children of parents who are too involved in their children&#8217;s lives will lack maturity, self-reliance and self-esteem. A recent study of 300 college freshmen found that students with helicopter parents were more dependent, more neurotic and less open than other students. Another report found a connection between how frequently college students communicate with their parents and how dependent they are on their parents.</p>
<p>Helicopter parenting consumes more time than other parenting styles. According to Margaret K. Nelson, professor of sociology at Middlebury College and the author of <em>Parenting Out of Control: Anxious Parents in Uncertain Times, </em>the  intense focus on overseeing children&#8217;s TV and computer habits, friendships, extracurricular activities and more is not only exhausting, but takes time from parents&#8217; other relationships and can even weaken those relationships. &#8221;Working a demanding job while paying painstaking attention to one&#8217;s children leaves little time for maintaining a marriage,&#8221; she notes. According to sociologists Suzanne Bianchi, John Robinson and Melissa Milkie, adults in 2000 spent less time with their spouses than adults did in 1975, as they spent more time at work and more time with their children.  The time married parents spend visiting with friends and relatives has also declined dramatically: Married mothers spent almost a third less time socializing in 2000 than they did in 1965.</p>
<p>Are you a helicopter parent? Why? Does it impact your relationships with your spouse and friends?</p>
<p><a href="mailto:mnelson@middlebury.edu"></a></p>
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		<title>City Mouse, Country Mouse</title>
		<link>http://mommarkettrends.com/social-trends/city-mouse-country-mouse/</link>
		<comments>http://mommarkettrends.com/social-trends/city-mouse-country-mouse/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 20:54:33 +0000</pubDate>
		<dc:creator>Stephanie Azzarone, President, Child's Play Communications</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Trends]]></category>

		<guid isPermaLink="false">http://mommarkettrends.com/?p=1848</guid>
		<description><![CDATA[<p>Once upon a time, having a child in New York City was synonymous with making plans to leave. It was unthinkable to raise a child in this dirty, crime-ridden town. But that sentiment changed over the last generation or so as the city itself did &#8212; as crime and dirt decreased dramatically and the public school system [...]]]></description>
			<content:encoded><![CDATA[<p>Once upon a time, having a child in New York City was synonymous with making plans to leave. It was unthinkable to raise a child in this dirty, crime-ridden town. But that sentiment changed over the last generation or so as the city itself did &#8212; as crime and dirt decreased dramatically and the public school system improved significantly,  through gifted and talented programs, charter schools and other options that offered a better quality of life.</p>
<p>Still &#8212; for many here as for numerous families elsewhere,  there remains the same pull: house, yard, and commuter train vs. little space but convenient access to work and activities.  This weekend, a<em> New York Times</em> article pointed out (I suspect to most readers&#8217; surprise) that while buying a home in the nearby suburbs costs less, actually living in the suburbs is more expensive than living in New York City &#8212; 18% more costly, to be specific, once one calculates the dollars involved in maintaining a home vs. an apartment, and commuting, or the expense of buying a car and paying the insurance. This comparison excluded major but unpredictable suburban vs. city costs such as replacing roofs and furnaces.</p>
<p>Personally, I&#8217;m one of the diehards &#8212; a city girl born and bred, who never seriously considered moving out when my son was born, even though my husband&#8217;s job was in the suburbs and everyone we knew expected us to pull up stakes and find a place there.  Instead, we went to one sports game after another in city parks, took our son to art classes at the Metropolitan Museum of Art, introduced him to sushi at 4 (he hates McDonald&#8217;s) and spent time together at the theater, among other pursuits. For our family, city life was the right choice.</p>
<p>So I wonder, how many moms out there had to make a choice between city and suburbia/country when your kids were born? Why did you make the choice that you did? And how do you feel about it now?</p>
<p>For the complete <em>New York Times</em> article, click <a href="http://www.nytimes.com/2010/07/03/your-money/03compare.html">here.</a></p>
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		<title>A Woman&#8217;s Worth</title>
		<link>http://mommarkettrends.com/economic-trends/a-womans-worth/</link>
		<comments>http://mommarkettrends.com/economic-trends/a-womans-worth/#comments</comments>
		<pubDate>Wed, 26 May 2010 13:40:39 +0000</pubDate>
		<dc:creator>Stephanie Azzarone, President, Child's Play Communications</dc:creator>
				<category><![CDATA[Economic Trends]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Trends]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Mom Research]]></category>
		<category><![CDATA[Salary]]></category>
		<category><![CDATA[Stay-At-Home Moms]]></category>

		<guid isPermaLink="false">http://mommarkettrends.com/?p=1719</guid>
		<description><![CDATA[<p>As a stay-at-home mom, what&#8217;s your worth?  The bad news is: This year, less than usual.</p>
<p>Earlier this month, Salary.com released the results of its 10th annual survey on the subject.</p>
<p>It found that stay-at-home moms should earn $117,856 and that mothers who also  work outside the home would earn an additional $71,860 above their regular salary for doing what they [...]]]></description>
			<content:encoded><![CDATA[<p>As a stay-at-home mom, what&#8217;s your worth?  The bad news is: This year, less than usual.</p>
<p>Earlier this month, <a href="http://press.salary.com/easyir/customrel.do?easyirid=C62ED049D69BA1E0&amp;version=live&amp;prid=615803&amp;releasejsp=custom_117" target="_blank">Salary.com</a> released the results of its 10th annual survey on the subject.</p>
<p>It found that stay-at-home moms should earn $117,856 and that mothers who also  work outside the home would earn an additional $71,860 above their regular salary for doing what they do as  moms. But the recession impacted the results, dragging those numbers down by 4% for stay-at-home mothers and 6% for working moms.</p>
<p>Furthermore, the survey found that moms rack up more than 96 hours a week of work when combining a full-time job, mom hours, and mom overtime &#8212; four hours more than last year, meaning everyone is working more, for less. </p>
<p>The  salary figures were based on the time women spent on what were identified as the 10 most popular job functions of a mother. Salary.com established its figures by considering the market value for those tasks, which include laundry machine operator, janitor, van driver, computer operator, housekeeper, day care center teacher, cook, chief executive officer, psychologist, and facilities manager.</p>
<p>The survey also found that moms are spending more time this year on tasks such as preparing meals, making sure the home stays in good repair, and shuttling the family to activities.</p>
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		<title>What Moms Want: Parents Network Study</title>
		<link>http://mommarkettrends.com/mom-market-trends/what-moms-want-parents-network-study/</link>
		<comments>http://mommarkettrends.com/mom-market-trends/what-moms-want-parents-network-study/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 18:09:12 +0000</pubDate>
		<dc:creator>Stephanie Azzarone, President, Child's Play Communications</dc:creator>
				<category><![CDATA[Mom Market Trends]]></category>
		<category><![CDATA[Social Trends]]></category>
		<category><![CDATA[Mom Research]]></category>
		<category><![CDATA[Mom Trends]]></category>
		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://mommarkettrends.com/?p=1472</guid>
		<description><![CDATA[<p>Late last month, I was invited to the Meredith Parents Network presentation of its recent study, What Moms Want. Meredith&#8217;s Parents magazine is a Child&#8217;s Play Communications client; we have represented its toy line for some time. The research turned up some interesting facts, and I&#8217;d like to share some of the key findigs here:</p>

62% [...]]]></description>
			<content:encoded><![CDATA[<p>Late last month, I was invited to the Meredith Parents Network presentation of its recent study, <em>What Moms Want.</em> Meredith&#8217;s <em>Parents </em>magazine is a Child&#8217;s Play Communications client; we have represented its toy line for some time. The research turned up some interesting facts, and I&#8217;d like to share some of the key findigs here:</p>
<ul>
<li>62% of moms grade themselves a &#8220;B&#8221; at balancing the demands of motherhood.</li>
<li>56% of moms meet other moms via friends of friends, while 39% rely on social networking sites. </li>
<li>70% say their ability to multi-task has improved since becoming a mom.</li>
<li>79% of moms agree finding &#8220;me time&#8221; is a challenge, but 75% find a way.</li>
</ul>
<p>I was impressed that most moms considered themselves pretty good at balancing&#8211;this is such a major issue, it was good to learn that so many felt they basically had it under control. I couldn&#8217;t help but wonder how our own mothers&#8217; generation would have graded themselves.</p>
<p>The percentage of moms making friends through social networking certainly represents a milestone, when one considers that until a few years ago, such an opportunity did not exist.</p>
<p>That the ability to multitask improved with motherhood was no surprise &#8212; how else can we possibly get it all done! I remember, when my son was born, astonishing myself with how much I could suddenly do at once &#8212; because I had to.</p>
<p>And as for &#8220;me time&#8221; &#8212; personally I&#8217;m still looking&#8230;</p>
<p>Moms, what do you think about the study results? Marketers, what can you do to help moms balance, multitask and find some time for themselves?</p>
<p>I hope to get back to you soon with some additional findings.</p>
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		<title>Women Achieve Workplace Majority</title>
		<link>http://mommarkettrends.com/social-trends/women-achieve-workplace-majority/</link>
		<comments>http://mommarkettrends.com/social-trends/women-achieve-workplace-majority/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 21:34:14 +0000</pubDate>
		<dc:creator>Stephanie Azzarone, President, Child's Play Communications</dc:creator>
				<category><![CDATA[Social Trends]]></category>
		<category><![CDATA[Mom Research]]></category>
		<category><![CDATA[Mom Trends]]></category>
		<category><![CDATA[Working Moms]]></category>

		<guid isPermaLink="false">http://mommarkettrends.com/?p=1397</guid>
		<description><![CDATA[<p>In the next few months, there will be more women in the workforce than men – surely a cause for celebration for those who believe in equal opportunities for the sexes.</p>
<p>Or is it?</p>
<p>According to a Pew Research Center study conducted last spring, 19% percent of Americans – nearly a fifth of the entire population &#8212; [...]]]></description>
			<content:encoded><![CDATA[<p>In the next few months, there will be more women in the workforce than men – surely a cause for celebration for those who believe in equal opportunities for the sexes.</p>
<p>Or is it?</p>
<p>According to a Pew Research Center study conducted last spring, 19% percent of Americans – nearly a fifth of the entire population &#8212; think women should return to their traditional roles. For those of us who were around before the term “women’s lib” was even coined, that number is something of a surprise.  But even more intriguing – although possibly less surprising – is the response of mothers surveyed: “A substantial majority of all working mothers (62 percent) say they would prefer to work part time. Only 37 percent would prefer to work full time. In contrast, an overwhelming majority (79 percent) of working fathers say they prefer full-time work. Only 1 in 5 would prefer part-time employment,” stated an article in <a href="http://www.usnews.com/blogs/jodie-allen/2010/01/07/working-women-ascendant--but-ambivalent.html">U.S. News &amp; World Report.</a>  The same article pointed out that the great majority (86 percent) of working moms say they sometimes or often feel stressed (been there, felt that). But so do almost as many mothers who stay at home (82 percent).</p>
<p>As a mom who started her own business just before her son was born, I had the best of both worlds – a full time job that I loved, the opportunity to take my son to the office with me and, as he got older, the flexibility to take off time whenever I needed to – although as any working mom knows, time taken “off” during the day usually leads to that number of hours or more catching up in the middle of the night.</p>
<p>Moms, what is your ideal – full-time or part-time employment? And how do you feel about the fact that so few dads would prefer a part-time opportunity? Companies, what options do you offer moms in the workplace?</p>
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		<title>SAHMS Younger, Hispanic</title>
		<link>http://mommarkettrends.com/economic-trends/sahms-younger-hispanic/</link>
		<comments>http://mommarkettrends.com/economic-trends/sahms-younger-hispanic/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 14:32:53 +0000</pubDate>
		<dc:creator>Stephanie Azzarone, President, Child's Play Communications</dc:creator>
				<category><![CDATA[Economic Trends]]></category>
		<category><![CDATA[Social Trends]]></category>
		<category><![CDATA[Census Bureau]]></category>
		<category><![CDATA[Mom Research]]></category>
		<category><![CDATA[SAHMs]]></category>
		<category><![CDATA[Working Moms]]></category>

		<guid isPermaLink="false">http://mommarkettrends.com/?p=1026</guid>
		<description><![CDATA[<p>A U.S. Census report, released today, indicated that nearly one-quarter of all married-couple families in the U.S. had a stay-at-home mom (SAHM) in 2007.</p>
<p>The 5.6 million women who said they stayed home to care for children and family while their husband worked full time were younger and more likely to be Hispanic and foreign-born than other [...]]]></description>
			<content:encoded><![CDATA[<p>A U.S. Census report, released today, indicated that nearly one-quarter of all married-couple families in the U.S. had a stay-at-home mom (SAHM) in 2007.</p>
<p>The 5.6 million women who said they stayed home to care for children and family while their husband worked full time were younger and more likely to be Hispanic and foreign-born than other mothers that year.</p>
<p>Twenty eight percent of  SAHMs had infants, compared with just 21% of other moms, while 57% had a child under 5, vs. 43% of other mothers.</p>
<p>The report also indicated that SAHMs typically had less education: 19% had less than a high school degree, vs. 8% of other mothers, and 32% had at least a bachelor&#8217;s degree, compared witih 38% of other mothers.</p>
<p>Of course, the economy being what it is, it&#8217;s highly likely that many of these mothers have since returned to the work force &#8212; voluntarily or not.</p>
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		<title>Taking Measure</title>
		<link>http://mommarkettrends.com/social-trends/taking-measure/</link>
		<comments>http://mommarkettrends.com/social-trends/taking-measure/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 14:19:53 +0000</pubDate>
		<dc:creator>Stephanie Azzarone, President, Child's Play Communications</dc:creator>
				<category><![CDATA[Dads]]></category>
		<category><![CDATA[Social Trends]]></category>
		<category><![CDATA[Mom Trends]]></category>
		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://mommarkettrends.com/?p=813</guid>
		<description><![CDATA[<p>Some time back, I blogged about a poll conducted by Parenting magazine that indicated many moms were fed up with their husbands. More recently, there was an interesting segment on NPR radio on how moms and dads evaluate their roles, and the resulting tension that can produce between them.</p>
<p>Referring to the Parenting poll, Jeremy Adam Smith, [...]]]></description>
			<content:encoded><![CDATA[<p>Some time back, I <a title="Delinquent-dads" href="mommarkettrends.com/social-trends/delinquent-dads/" target="_blank">blogged</a> about a poll conducted by <em>Parenting</em> magazine that indicated many moms were fed up with their husbands. More recently, there was an interesting segment on NPR radio on how moms and dads evaluate their roles, and the resulting tension that can produce between them.</p>
<p>Referring to the <em>Parenting </em>poll, Jeremy Adam Smith, author of &#8220;The Daddy Shift: How Stay-at-Home Dads, Breadwinning Moms, and Shared Parenting Are Transforming the American Family,&#8221; said that anger arises when working parents compare themselves to others. &#8220;The mom is measuring the dad against other dads, and the dad is measuring himself against other dads, and that can create feelings of inadequacy and anger.&#8221;</p>
<p>Lisa Belkin, author of <em>The New York Times </em>Motherlode blog, added, &#8220;I think that women are measuring themselves against both their mothers and their fathers. They are doing their mom&#8217;s job and they&#8217;re doing dad&#8217;s job. If they are working outside the home and bringing in an income, they&#8217;re their fathers. And then they come home and they feel this obligation to be their old-fashioned mother&#8230;and then you&#8217;ve got dad who&#8217;s comparing himself to his dad, and he&#8217;s feeling pretty good about it. But mom&#8217;s looking over at him and saying, &#8216;yeah, but I&#8217;m still chasing two role models here,&#8217; and there&#8217;s a lot of anger.&#8221;</p>
<p>Readers, what do you think?</p>
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		<title>Daddy and Me</title>
		<link>http://mommarkettrends.com/economic-trends/daddy-and-me/</link>
		<comments>http://mommarkettrends.com/economic-trends/daddy-and-me/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 14:06:28 +0000</pubDate>
		<dc:creator>Stephanie Azzarone, President, Child's Play Communications</dc:creator>
				<category><![CDATA[Dads]]></category>
		<category><![CDATA[Economic Trends]]></category>
		<category><![CDATA[Social Trends]]></category>
		<category><![CDATA[Economy]]></category>

		<guid isPermaLink="false">http://mommarkettrends.com/?p=708</guid>
		<description><![CDATA[<p>Many of my recent blogs have dealt with the growing role dads play in parenting. An article in yesterday&#8217;s New York Times supported those observations. It talked about how play classes originally designed for moms and their babies are suddenly being populated by more and more dads. At one site in New York City, the [...]]]></description>
			<content:encoded><![CDATA[<p>Many of my recent blogs have dealt with the growing role dads play in parenting. An article in yesterday&#8217;s <em>New York Times</em> supported those observations. It talked about how play classes originally designed for moms and their babies are suddenly being populated by more and more dads. At one site in New York City, the trend was so apparent that the class name was changed from Mommy and Baby to Parent and Baby. The director of another group noted that on the rare occasions when dads showed up in the past, they were so uncomfortable as the only dad among moms that they rarely returned. As the article puts it, however, &#8220;Now the men have reached critical mass.&#8221;</p>
<p>The changes here are motivated by the same factors I&#8217;ve noted in previous posts: a greater focus on participation among this generation of fathers, and the economy that is sending many of them home.</p>
<p>The big questions: Once the recession recedes and many of these dads go back to work, will they also return to more traditional parenting roles? Or will they still make time for baby-and-me classes, blog posts about the trials and joys of fatherhood, and getting together with other dads and their kids for fun and bonding?</p>
<p>I hope so. Moms AND Dads &#8211; what do you think will happen?</p>
<p>For more, visit <a href="http://cityroom.blogs.nytimes.com/2009/07/08/whos-that-with-baby-at-the-y-why-its-daddy/?scp=1&amp;sq=Babies%20at%20the%20Y&amp;st=cse">Who&#8217;s That with Baby at the Y? Why, It&#8217;s Daddy</a>.</p>
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		<title>Are Dads the New Moms?</title>
		<link>http://mommarkettrends.com/economic-trends/are-dads-the-new-moms/</link>
		<comments>http://mommarkettrends.com/economic-trends/are-dads-the-new-moms/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 20:49:53 +0000</pubDate>
		<dc:creator>Stephanie Azzarone, President, Child's Play Communications</dc:creator>
				<category><![CDATA[Dads]]></category>
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		<description><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 0pt;">
<p class="MsoNormal" style="margin: 0in 0in 0pt;"></p>
<p> Dad may have had his Day on Sunday, but he is also experiencing an extended paternal moment. Whether by choice or circumstance, more dads are finding themselves increasingly responsible for daily parenting.</p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"> In response, they are making a place for themselves [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 0pt;">
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><strong style="mso-bidi-font-weight: normal;"></strong></p>
<p> <span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; font-size: 11pt;">Dad may have had his Day on Sunday, but he is also experiencing an extended paternal moment. Whether by choice or circumstance, more dads are finding themselves increasingly responsible for daily parenting.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; font-size: 11pt;"><span style="mso-spacerun: yes;"> </span></span><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; font-size: 11pt;">In response, they are making a place for themselves in what has traditionally been “mom” territory. In growing numbers, they are creating dads-only playgroups, launching “daddy” blogs and posting parenting tips on Twitter.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; font-size: 11pt;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; font-size: 11pt;">This younger generation of dads is naturally more inclined to be involved with child-rearing than those before them—to many fathers today, sharing parenting responsibility is the norm rather than the exception. Working mothers expect it. Telecommuting and workplace flexibility have enabled it. And right now, the Recession is making it almost inevitable. There are more men out of work than women, making many working wives the family’s sole wage earner and even sending stay-at-home moms back to the workforce. Moms who are already working are sometimes putting in longer hours or taking on a second job to make ends meet – leaving little time for parenting tasks. With family income diminished, outside child care often becomes a luxury of the past.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; font-size: 11pt;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; font-size: 11pt;">For these reasons, some men are finding themselves chief caregiver for the first time in their lives – a fact that smart marketers who once exclusively targeted moms must recognize and respond to. Along with responsibility for changing diapers comes deciding which brand to buy. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; font-size: 11pt;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; font-size: 11pt;">How are dads responding to their new status?</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; font-size: 11pt;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; font-size: 11pt;">Between taking on new at-home responsibilities and dealing in many cases with the loss of their work identities, they are turning to other dads in similar situations for support and advice on how to cope with both scenarios.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; font-size: 11pt;"> </span></p>
<ul type="disc">
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l2 level1 lfo3;"><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; font-size: 11pt;">Playgroups. It’s awkward for dads to be the only guy in a group designed for moms. In response, they’ve begun forming their own support/playgroups. With their charges in tow, they’re connecting not just in playgrounds, zoos and other kid-friendly locations, but also on sports fields, where they enjoy quality time with their little ones while also exchanging parenting tips and sometimes, job hunting experiences and advice. The web site Meet-up.com lists 171 dads groups across the country.<span style="mso-spacerun: yes;">  </span><strong style="mso-bidi-font-weight: normal;"></strong></span></li>
</ul>
<h3 style="text-indent: -0.25in; margin: auto 0in auto 0.5in; background: white; mso-list: l0 level1 lfo2;"><span style="font-family: Symbol; font-size: 11pt; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt &quot;Times New Roman&quot;;">       <span style="line-height: 115%; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black; font-size: 11pt; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">Blogs. Mom blogs have been receiving a lot of attention of late. Now, Dads are getting into the act, blogging as another way to share their experiences and connect with other dads. While their numbers are small in comparison to their partners’, daddy bloggers are making their presence known. At Child’s Play Communications, where we’ve managed mommy blogger programs for some time, we are suddenly hearing from dad bloggers asking to join our review network – to the degree that we’re about to launch a separate Digital Dads group. On blogs, dads, like their female counterparts, talk about everything from potty training to politics – with a bit more emphasis, perhaps, on kids’ sports, the latest tech gadgets and in at least one case, the merits of different brands of beer. “You&#8217;re used to networking within your profession and now you&#8217;re isolated at home,” said Ron Mattocks of <a href="http://clarkkentslunchbox.blogspot.com/"><span style="color: purple;">Clark Kent’s Lunchbox</span></a>, whose tagline is, <em style="mso-bidi-font-style: normal;">Daddy&#8217;s lost his job – now he&#8217;s got a blog</em>. “There are a lot of guys out there trying to understand that and trying to reconcile that new role.” </span><span style="line-height: 115%; font-family: &quot;Georgia&quot;,&quot;serif&quot;; color: black; font-size: 11.5pt; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;"><a href="http://www.dadlabs.com/"><span style="line-height: 115%; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: purple; font-size: 11pt;">Dadlabs.com</span></a></span><span style="line-height: 115%; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black; font-size: 11pt; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;"> posts product reviews, while </span><span style="line-height: 115%; font-family: &quot;Georgia&quot;,&quot;serif&quot;; color: black; font-size: 11.5pt; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;"><a href="http://www.daddytude.com/"><span style="line-height: 115%; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: blue; font-size: 11pt;">Daddytude</span></a></span><span style="line-height: 115%; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black; font-size: 11pt; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;"> describes itself as <em style="mso-bidi-font-style: normal;">a journey with a not-so-perfect dad</em>. </span><span style="line-height: 115%; font-family: &quot;Georgia&quot;,&quot;serif&quot;; color: black; font-size: 11.5pt; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;"><a href="http://daddy-dialectic.blogspot.com/"><span style="line-height: 115%; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: purple; font-size: 11pt;">Daddy Dialectic</span></a></span><span style="line-height: 115%; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black; font-size: 11pt; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;"> is a group blog by and about dads who “embrace caregiving and egalitarian relationships.” Some of these dads and many others can also be found on Twitter.</span>   </span></span></span></h3>
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<ul>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l1 level1 lfo1; tab-stops: list .5in;"><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; font-size: 11pt;">Social networking sites. Perhaps not surprisingly, there are even social networking sites for dads – male focused versions of CafeMom and its counterparts. </span><a href="http://www.justfordads.ning.com/"><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; font-size: 11pt;">Justfordads.ning.com</span></a><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; font-size: 11pt;"> claims to be “the only social network site that brings dads together to just be themselves.” The site invites members to ask other dads for advice, get things off their chest, “brag, share photos, videos or discuss sports, movies, music, food, working out&#8230;whatever!” </span></li>
</ul>
</div>
<ul>
<li>
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l1 level1 lfo1; tab-stops: list .5in;"><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; font-size: 11pt;"> </span><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; font-size: 11pt;">Conferences. Yes, there is even an at-home dads’ convention, scheduled for October.</span></div>
</li>
</ul>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; font-size: 11pt;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; font-size: 11pt;">While moms still remain responsible for the vast majority of household purchasing decisions, today’s dads are increasingly having their say. Companies targeting families may want to consider reaching out to Dad bloggers and tweeters, establishing a presence on social networking sites, sponsoring playgroups and otherwise recognizing that father’s day is far from over.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; font-size: 11pt;"> </span></p>
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		<title>Recession Driving Moms to Drink?</title>
		<link>http://mommarkettrends.com/economic-trends/recession-driving-moms-to-drink/</link>
		<comments>http://mommarkettrends.com/economic-trends/recession-driving-moms-to-drink/#comments</comments>
		<pubDate>Mon, 18 May 2009 11:23:48 +0000</pubDate>
		<dc:creator>Stephanie Azzarone, President, Child's Play Communications</dc:creator>
				<category><![CDATA[Economic Trends]]></category>
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		<description><![CDATA[<p class="MsoNormal" style="margin: 0pt;"> </p>
<p class="MsoNormal" style="margin: 0pt;">Say it ain’t so, moms.</p>
<p class="MsoNormal" style="margin: 0pt;"> </p>
<p class="MsoNormal" style="margin: 0pt;">According to an April online survey conducted by MomLogic.com and Insight Research Group, one in three mothers are turning to vices like overeating, drinking, drugs and gambling to cope with the recession.</p>
<p class="MsoNormal" style="margin: 0pt;"> </p>
<p class="MsoNormal" style="margin: 0pt;">In addition, [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0pt;"><span style="font-size: 10pt; font-family: Arial;"> </span></p>
<p class="MsoNormal" style="margin: 0pt;"><span style="font-size: 10pt; font-family: Arial;">Say it ain’t so, moms.</span></p>
<p class="MsoNormal" style="margin: 0pt;"><span style="font-size: 10pt; font-family: Arial;"> </span></p>
<p class="MsoNormal" style="margin: 0pt;"><span style="font-size: 10pt; font-family: Arial;">According to an April online survey conducted by <a href="http://www.momlogic.com/2009/05/recession_survival_guide_jill_spivack.php" target="_blank">MomLogic.com and Insight Research Group</a>, one in three mothers are turning to vices like overeating, drinking, drugs and gambling to cope with the recession.</span></p>
<p class="MsoNormal" style="margin: 0pt;"><span style="font-size: 10pt; font-family: Arial;"> </span></p>
<p class="MsoNormal" style="margin: 0pt;"><span style="font-size: 10pt; font-family: Arial;">In addition, of mothers whose partners have lost their jobs, a full 80 percent say they are feeling overwhelmed. </span></p>
<p><span style="font-size: 10pt; font-family: Arial;">Significantly, for 27% of moms 25-34, the recession is impacting pregnancy plans: Although they want more children, they are going to wait.</span></p>
<p class="MsoNormal" style="margin: 0pt;"><span style="font-size: 10pt; font-family: Arial;">The survey involved 450 mothers ages 25-55.</span></p>
<p class="MsoNormal" style="margin: 0pt;"><span style="font-size: 10pt; font-family: Arial;"> </span></p>
<p class="MsoNormal" style="margin: 0pt;"><span style="font-size: 10pt; font-family: Arial;">For more on the survey, visit <a href="http://www.momlogic.com/2009/05/recession_survival_guide_jill_spivack.php">MomLogic.</a></span></p>
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