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Fascinating article in today’s New York Times, suggesting that parents’ obsession with technology — from smartphones to computers — is actually damaging their children. It claims that the amount of time parents focus on these tools would otherwise be spent on their children — talking with them, playing with them, and otherwise interacting. For the past five [...] It’s not news to us that moms are a powerful consumer group – but that was the talk of the town at this year’s CES MommyTech Summit. The presentation focused on what’s new in tech for the mommy market, and tried to answer the question of how marketers can deliver the right message to this [...] Dads are responsible for all the tech purchases in the family, right? No way. A survey of more than 1,000 moms and expectant moms released Friday by BabyCenter shows the significant role moms play in making home technology decisions. According to the study, while men respond to specific features when shopping for technology, it’s the practical side of [...] Millennial Mom 101, a new study by Mr Youth and RepNation Media, compares moms’ and college students’ use of social media and finds that the two groups are similar in 4 key ways: They multitask with multiple technologies. Both groups view technology as a way to easily integrate all the different aspects of their lives. Moms see technology as a [...] |
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