Toy Fair Social Media Panel, Part 2: The Blogger Perspective

Last week, I had the opportunity to moderate a panel at Toy Fair titled, Connecting With Moms In Social Media — Blogs, Twitter and Facebook,  featuring representatives from toy companies K’NEX and Hidden City Games, and mom bloggers. In a previous post, I offered a summary of the marketers’ point of view. Today I’d like to [...]

Toy Fair Social Media Panel: Marketers + Mom Bloggers

This week marked the 107th American International Toy Fair, a major industry event held in New York City. I had the opportunity to moderate a panel there titled, Connecting With Moms In Social Media — Blogs, Twitter and Facebook,  featuring toy companies and mom bloggers.  A special thanks up front to Brett Klisch of bellybuds [...]