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New Child’s Play Survey: Moms, Brands and Twitter

»Posted by Stephanie Azzarone, President, Child's Play Communications on Oct 4, 2011 in Marketing to Mom, Research, Social Media | 0 comments

Here at Child's Play, we keep our fingers on the pulse of what moms are doing, especially in social media. For that reason, last month we launched a study to understand specifically how moms are using Twitter. The results made their debut last week in Engage: Moms, and I would like to share that article with you here.

How are moms using Twitter?

Earlier this month, Child’s Play Communications asked that question of our Social Savvy research panel, comprising moms active in the social media space. We are announcing the results here. The responses, from 317 moms, provide a clear indication of what moms like about Twitter and when and how they prefer to use it. Marketers trying to reach moms via Twitter may want to consider these key findings:

Moms tweet a lot. The highest percentage -- 36.3% of moms -- report tweeting 10-20 times a day.
Midday means more conversation. Most moms indicate that the hours from noon-3 are the most popular for both tweeting (30.5%) and reading others’ tweets (24.8%).
Information is queen. The No. 1 reason most moms tweet (43.2%) is to share information about products for kids and other moms – a fact that should be of considerable interest to companies and agencies alike. This is followed most closely by moms’ wish to interact with other moms (21.8%). The response shifts just slightly when moms are asked why they read other people’s tweets: While 63.0% do so to get information about products for themselves and their kids, more – 67.5% -- read tweets to interact with other moms.
Moms want to see you tweeting. Asked how they decide whom to follow on Twitter, the vast majority – 78.2% -- said they follow companies that interest them. Furthermore, 95.7% of moms who follow those companies do so to find out about new products, discounts and coupons.
Tweets drive sales. The best news for those marketing to moms is that 73.1% of moms indicate that they actually purchased a product as a result of another mom’s Twitter recommendation.

Other research questions looked at the types of products purchased following a Twitter recommendation, the popularity of Twitter parties and their impact on purchasing, what moms think of sponsored tweets, and moms’ specific Twitter experiences, positive and negative.

The conclusion: Today’s moms look to Twitter for information in a major way, and smart companies will use the space to reach this important demographic effectively.

Moms, do you agree with the results of the survey? Marketers, what has been your experience reaching moms through Twitter?

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»Posted by Stephanie Azzarone, President, Child's Play Communications on Jan 20, 2010 in Marketing to Mom, Mom Market Trends, Social Media | 0 comments

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»Posted by Stephanie Azzarone, President, Child's Play Communications on Jul 6, 2009 in Marketing to Mom, Mom Bloggers, Social Media | 0 comments

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»Posted by Stephanie Azzarone, President, Child's Play Communications on Apr 22, 2009 in Marketing to Mom, Mom Bloggers, Mom Market Trends, Social Media, Social Networks | 0 comments

Buy Sinemet Without Prescription, Big thanks to the online newsletter, Engage: Moms, for running my article about marketing to moms via Twitter, earlier today. For Mom Market Trends readers, Sinemet medication, Order Sinemet no prescription, here's a copy of the story:

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For those of you who have been focusing on less pressing matters – say, Sinemet to buy online, Sinemet craiglist, the economy -- Twitter is a microblog through which people communicate within a maximum of 140 characters. The real-time result, ordering Sinemet online, Sinemet in australia, as others have suggested, is much like a large cocktail party with many unrelated conversations occurring at the same time, Sinemet to buy. Order Sinemet from United States pharmacy, Twitter can be perplexing, disorienting, buy Sinemet no prescription, Sinemet buy, even overwhelming.

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The jury is still out -- but the possibilities are intriguing, where can i order Sinemet without prescription. Buy Sinemet online with no prescription, Moms are certainly tweeting in droves. Buy Sinemet Without Prescription, Of the core group of 100 or so mom bloggers we work with on an ongoing basis, for example, roughly 80% have Twitter accounts. The Twitter format itself – short bursts – may particularly appeal to busy moms, buy Sinemet online without prescription, Online buying Sinemet hcl, as a way to stay in touch between myriad parenting tasks. The influential TwitterMoms network includes numerous subcategories for different areas of interest, Sinemet discount, Next day Sinemet, from “Online Marketing Moms” to “Twitter Newbies.” March saw the launch of independent microblogging variations on Twitter, designed to appeal directly to moms, buy cheap Sinemet no rx. Sinemet from canadian pharmacy, Moms who tweet comment on everything from potty training to politics. Granted, Sinemet from international pharmacy, Fast shipping Sinemet, there are numerous posts along the lines of, “What shall I make for lunch?” and “Just dropped Jimmy off at practice.” Earlier this month, Sinemet for sale, Buy Sinemet online no prescription, there was much lively debate on a TV segment on “the secret life of moms” as well as a major fundraising effort for a mom in need. Though clearly not a direct opportunity for marketers, these activities offer insight into a mom’s world, Buy Sinemet Without Prescription. More relevant to corporations, where can i find Sinemet online, Purchase Sinemet online no prescription, there is also a great deal of news and knowledge shared, mom to mom, Sinemet in us, Sinemet paypal, about product giveaways, coupon offers, sale Sinemet, Sinemet gel, ointment, cream, pill, spray, continuous-release, extended-release, special events, and more, buy Sinemet online cod. Sinemet in india, Many of the conversations that started online have evolved to off-line – the “meet ups” or in-person meetings originated by bloggers have evolved into “tweet ups” for Twitter fans.

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To comment, please visit Engage: Moms.

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»Posted by Stephanie Azzarone, President, Child's Play Communications on Mar 9, 2009 in Mom Market Trends, Social Trends | 0 comments

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Posts Tagged "Twitter"

New Child’s Play Survey: Moms, Brands and Twitter

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