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According to a Forrester Research study released on Tuesday, one in every three online Americans is a “conversationalist” — an individual who updates his or her status on a social networking site such as Facebook or Twitter at least once a week. Fifty six percent of these conversationalists are women, with household incomes slightly above average, and [...] Full disclosure: Goddard Systems, the leading child care franchise in the U.S., is a client here at Child’s Play Communications. I thought I’d share some social media activities we’ve recently implemented for the company, as a way of offering suggestions to marketers on how to reach out to moms in [...] Big thanks to the online newsletter, Engage: Moms, for running my article about marketing to moms via Twitter, earlier today. For Mom Market Trends readers, here’s a copy of the story: It seems that in the past month or so alone – with headlines about The Real Shaq, Jon Stewart’s Comedy Central critique, addicted-to-it admissions [...]
There seems to be a social network for everything these days, especially when it comes to moms. With Facebook, Twitter, Café Mom and more, online connections are just a keystroke away.
What if parents want to move beyond cyberspace? Across the country there are local clubs and [...] |
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